I took on a freelance project working with Imogen, Founder of The Little Sleep Company. The Little Sleep Company is a specialist family sleep consultancy & enterprise, providing workshops for enhanced child sleep. Working closely with private clients & corporate partnerships to change the way parents experience sleep.

Brief: To strengthen their position as a company which is here to stay, standing out alongside their big name partners and looking like the truly reputable & timeless company they are striving to be.

Brand Description: They value themselves on being compassionate, nurturing and aspirational. Their mission - challenging the outdated approaches to sleep by empowering families with accessible & evidence-based strategies that foster connection, confidence & wellbeing.

Brand objectives: To create a refreshed identity to allow The Little Sleep Company to have a more professional, impactful look and feel. The new identity will help to fuel future collaborations, driving new business and elevating the brand. The brand will need to stand out and compete alongside these partner brands.

Core values: Casual, Curated, Relaxing, Quality, Fun, Caring, Supportive.

Target Audience: The brand needs to appeal to a working parent (ideal customer specified as countryside, middle class vibes) as well as corporate. The audience cares about creating better relationships around sleep with their children and want to create stronger foundations to help improve this. They are caring and attentive for their children. Corporate wants to help support their workforce to ensure families are getting good, quality sleep.